Performance has a new name in the Brotherhood of Muscle.
Dodge has brought back the Direct Connection performance parts brand as the exclusive source for the brand’s factory-backed performance parts and straight-from-the-manufacturer technical information.
“Dodge is a pure performance brand, and the reintroduction of Direct Connection will empower members of the brotherhood looking for increased performance without violating emission requirements or the factory warranty,” said Dodge Brand Chief Executive Officer Tim Kuniskis.
Direct Connection launched at the end of 2021 with a full line of factory-tuned parts, including exclusive new Direct Connection “Tuner” and “Stage” kits that allow Dodge owners to install factory-tuned, 50-state-legal stage kit calibrations. The Direct Connection Stage II kit unlocks nearly 100 additional horsepower, while a Stage III kit is under development to unlock even more.
In the competition arena, Direct Connection delivers race-ready parts for the Dodge Challenger Mopar® Drag Pak, including engines, transmissions and a body-in-white (BIW) that allow racers to build their own Drag Pak.
Direct Connection resources for muscle car enthusiasts and racers include a performance parts website, technical information telephone hotline and parts catalog.
Direct Connection was first launched in 1974 as the exclusive source for performance parts and technical information, straight from the manufacturer. The program changed the game with a massive portfolio of ready-to-run performance parts sold through the dealer network with how-to performance-upgrade guides known as performance recipes. The Direct Connection hotline, catalog and more armed racers and enthusiasts with the information they desired. Whatever the performance need – street, track or strip – Direct Connection provided the parts and knowledge.
Dodge carries on that performance legacy by supplying a new generation of muscle-car enthusiasts with a one-stop shop for high-performance parts and technical expertise, straight from the factory.
Dodge Power Brokers Serving as the exclusive source for all new Direct Connection performance parts is a network of elite dealerships equipped with staff trained to deliver a performance-focused customer service experience. Collectively, these dealerships are known as Dodge Power Brokers.
Certified Dodge Power Brokers dealership sales, service and parts department staff meet high standards of comprehensive knowledge and expertise in areas including Dodge vehicle features, high-performance parts and installation, as well as motorsports programs. Only dealerships with a proven track record of delivering an elevated level of customer service are eligible for Dodge Power Brokers certification.
“Every Dodge dealer in the country continues to prove an outstanding sales and service experience,” said Kuniskis. “But Dodge Power Brokers dealers offer everything an enthusiast needs to reach the next level of performance.”
Sales personnel at Dodge Power Brokers dealerships have the knowledge to walk customers through Dodge vehicle performance features and available performance upgrades. Customers are able to purchase a vehicle with upgrades directly from a Dodge Power Brokers dealership, with the added benefit of maintaining the balance of the factory vehicle warranty when parts are installed by a Dodge Power Brokers dealer.
Dodge Power Brokers dealers also host performance clinics for enthusiasts and feature a full lineup of Dodge performance models available for customer test drives.
Dodge Direct Connection performance parts and content rolled out Dec. 15, 2021, along with the new Dodge Power Brokers dealership program. Keep an eye on the new Power Brokers page at Dodge.com for more information and announcements.